About the Role:
As a Marketing Operations Intern at CleverTap, you will play a pivotal role in supporting our lead generation and data management efforts. Your primary responsibilities will revolve around enriching leads, cleansing data, optimizing data processes, and collaborating with various teams to ensure effective communication and collaboration. Leveraging platforms like Apollo, Zoominfo, Sales Navigator, and Lusha, you'll gather pertinent data on leads and contacts, ensuring its accuracy and consistency across Salesforce, Hubspot, and Outreach. Additionally, you'll have the opportunity to work on enrichment projects and Ideal Customer Profile (ICP) modeling projects, contributing to our data-driven marketing strategies.
Responsibilities:
- Conduct in-depth research to enrich and maintain the accuracy of leads within our database.
- Implement data cleansing and data hygiene efforts to ensure data cleanliness and accuracy.
- Monitor lead routing processes to guarantee leads are correctly directed.
- Collaborate in the creation of lead-scoring models to optimize lead-generation efforts.
- Work closely with sales and marketing teams to foster effective communication and collaboration.
- Utilize enrichment platforms such as Apollo, Zoominfo, Sales Navigator, and Lusha to gather relevant data on leads and contacts.
- Ensure synchronization of data across Salesforce, Hubspot, and Outreach to maintain consistency across systems.
- Engage in enrichment projects and ICP modeling projects on platforms like Apptopia, Drive Train, and Factors.io.
- Collaborate with cross-functional teams to develop and execute data-driven marketing strategies.
- Analyze data and develop insights to support marketing initiatives.
Requirements:
Must have:
- Pursuing or recently completed a degree in marketing, business, or a related field.
- Strong attention to detail and organizational skills.
- Proficiency in Microsoft Excel and Google Sheets.
- Ability to work independently as well as part of a team.
- Excellent communication and interpersonal skills.
- Preference for post-graduates in Data Analytics.
Good to have:
- Familiarity with CRM and marketing automation platforms.
Reporting to: Associate Director Marketing Operations
Why join CleverTap?
Joining CleverTap means being part of a global growth-stage startup where your contributions truly matter. You'll thrive in a fast-paced, dynamic environment, passionate about technology and its impact on the high-growth mobile technology space. At CleverTap, innovation is encouraged at scale, with ample learning opportunities along the way.
About CleverTap:
CleverTap is recognized as the World's #1 Retention Cloud, dedicated to helping app-first brands personalize and optimize all consumer touchpoints to enhance user engagement, retention, and lifetime value. Our unified product offers audience analytics, deep segmentation, multi-channel engagement, product recommendations, and automation. Powered by TesseractDB™, the world’s first purpose-built database for customer engagement, CleverTap is trusted by over 2000 customers worldwide, including AirAsia, Electronic Arts, TED, and many more. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ, CleverTap is headquartered in Mountain View, California, with a global presence spanning multiple cities.
Additional Information:
CleverTap fosters an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace. We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers. Your career growth at CleverTap is limited only by your ambition. Join us and embark on an exciting journey of innovation, growth, and success!
